At 15th February Starke Managing Counsel Daniel Albrecht took part at the Breakfast-on with Nicolas Bideau, the Ambassador & Head of Presence Switzerland. The event of the SwissCham Beijing was hosted at Roof Café Swiss Chalet @ Parkview Green Hotel. It was an very informative presentation and fruitful discussion.
In 2011, Nicolas Bideau has been appointed head of Presence Switzerland (PRS). Presence Switzerland is competent for the image of Switzerland abroad, and implements the strategy of the Federal Council on Switzerland’s communication abroad. On the basis of the Federal Act on the Promotion of Switzerland’s image abroad, Presence Switzerland supports the protection of Switzerland’s interests by using various public relations tools. Its tasks include transmitting general knowledge about Switzerland, the forging of understanding for Switzerland, as well as a portrayal of Switzerland’s diversity and attractiveness. The strategic thrusts of Switzerland’s communication abroad are regularly reviewed and set down by the Federal Council anew for four-year periods.